From selling socks door-to-door in high school, launching the 4th fastest growing retail company in the US (inc500) out of his college dorm room, to most recently co-founding the fastest growing (CBJ50) SaaS marketing platform, Ledford has gained a rare, well-rounded set of industry experience. Combining 2 years of keeping people's feet warm, 8 years as a B2C leader, and 5 years as a B2B leader, he's now a recognized expert among the Digital & Performance Marketing community. 


Ledford first established himself in the eCommerce world during his college years at North Carolina’s Appalachian State University. He and his roommate, now AddShoppers Co-Founder Jon West, created and bootstrapped a niche online retailer into the fourth fastest growing retailer in the country, as recognized by Inc 500 in 2011. Now, as AddShoppers’ Chief Strategy Officer, he uses his innate creativity and progressive thinking to steer the AddShoppers team through the ever evolving eCommerce industry landscape.