Monthly Archives April 2007

Useful Financial Tools For Intelligent Decision Making

“If money is your hope for independence you will never have it. The only real security […]

Defend Trees.


Google Acquired DoubleClick for 1.65 billion.

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, […]

Google Website Optimizer Available to All

“Today, we are happy to announce that Website Optimizer is now available to all AdWords advertisers. For those who are unfamiliar with Website Optimizer, it is a free multivariate testing tool, built into AdWords, that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different […]