Category Archives: Search Marketing

Google Adsense Banner Update

Is anyone else seeing this? It looks like they integrated a Link Unit into the Banner (468 x 60).
See the screen capture below:

Click the thumbnail for the full screen capture:

UPDATE: It looks like others have seen this:
http://forums.digitalpoint.com/showthread.php?t=424336
I wonder if/when they will fully release it as an option. Thanks for the link B.

Google Acquired DoubleClick for 1.65 billion.

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, […]

Google Website Optimizer Available to All

“Today, we are happy to announce that Website Optimizer is now available to all AdWords advertisers. For those who are unfamiliar with Website Optimizer, it is a free multivariate testing tool, built into AdWords, that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different […]

Top 10 Reasons Why Proposals Fail

A great look at what every business should think of when writing proposals. This list will assure you more winning proposals and boost your sales.
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Greasemonkey Script For Google Webmaster Tool

If you’re the type that obsesses over Google’s Webmaster Tools, you’ll love Joost de Valk’s GreaseMonkey script that adds pagerank and anchor text info to your link of inbound links.
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Tips and Tricks for Promoting a Blog

I have been trying off and on to increase the popularity of my blog and get involved more in the world of blogging. I have been very aware of the importance of a blog but I just never got around to doing one for myself. It has taken me a while to filter […]

Improve Digg: Implement a non www 301 redirect

I was surprised to find that Digg.com doesn’t have a non www 301 redirect in place. Before I get into why Digg needs to do this, let me explain what a non www 301 redirect is. When you type a URL into your browsers Location Bar, you may or may not type in […]

Google Adwords Click Fraud - Hard Numbers!

Google has finally released some hard numbers in regards to click fraud.
0.02 Percent of Clicks Pass Through Google’s Fraud Detector
Invalid Clicks Account For Less Than 10% Of All Clicks
This means about $1,000,000,000 ($1 billion) per year of advertisers money goes toward click fraud.
There are going to be many people who think they deserve some type […]

The Official Pizza of Nascar

So I just did a search using inventory.overture.com for ‘Nascar’ and noticed that there were actually more searches in Yahoo! last month (January 07) for “Nascar Official Pizza” (361,230) than just the keyword “Nascar” (398,447).

361230
nascar

398447
nascar official pizza

There are about 498,000 sites competing for this keyword string so I figured I would be […]

‘Search Engine Paradigm’

I wrote this paper a while back (college)… I don’t expect anyone to read it in it’s entirety but if you have a chance take a look at it and let me know what you think. Thanks!
One cannot begin to talk about an idea, without first presenting its history. The concepts of memory extension and […]